social media marketing

Social Media Plans: Your Accountability Partner

Social Media has taken over the digital marketing world and is casting a shadow over traditional media outlets. Businesses know they need to be on social media platforms such as Facebook, Twitter, LinkedIn, & Instagram, but many small to medium size business are unsure how to do it effectively.

Social Media plans are key to building your online brand presence. With a plan in place, you can begin to build brand awareness, improve customer service, drive traffic to your Web site, generate leads and strengthen relationships with your current consumer base.

The first step is accepting responsibility for the page. Committing head-on to social media is the toughest step, but you will be well on your way to engaging with your customers and strengthening your online presence. Once your company has a Facebook page or Twitter profile, it is important to post regularly with relevant content for your fans and followers. Each social platform must be monitored on a regular basis to ensure user activity is not being neglected.

A plan will help you to become a forward thinker, allow you to map out holidays, plan contests and will hold you accountable to post content as scheduled.  The generator of this plan should always be seen as an accountability partner to make sure your company stays on track and your social media platforms are flourishing.

To learn more about social media plans and best practices available through Thomas Marketing Consulting – call 904-651-7976 or e-mail for your complementary consultation.

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