If you haven’t heard, Facebook has once again redesigned News Feed in an effort to eliminate (reduce) the clutter of random photos and irrelevant pondering. This stems from voting held by Facebook in late 2012 where the number one complaint of users was that there’s simply “too much clutter.” In an effort to address this issue, Facebook has created a new design for News Feed which has already started gradually rolling out to random users, which is typical for the social giant.
A Facebook spokesperson said, “We want to ensure that the new design is as fast and reliable as possible before we roll it out to everyone. We’ll be gathering feedback in these initial weeks and hope to roll it out to everyone as soon as we can.”
One change that you may not notice immediately is that “Unliking” pages in your News Feed has been made a bit less user friendly. Previously we only needed to choose “Hide” in the upper right corner to be presented with the options to “Hide all stories from____” and “Unlike.” With the new News Feed, you’re only given two options, “Unhide” and “Hide all stories from_____.” This change leaves users with two options for “Unliking” pages. Option 1) Navigate to the page, hover your cursor on the “Liked” button and choose “Unlike” Option 2) From News Feed, hover your cursor on the page name until an information box appears, hover over “Liked” and choose “Unlike.” All this hovering can prove to be very tedious when using a mobile browser in “Desktop mode.” It can even be pretty painful on a desktop, considering how well it’s hidden now.
Depending on how you look at it, this could be a bad thing for the Page’s analytical reporting. Even though users are less likely to go through the trouble of “Unliking” they’ll simply hide the page away to be forever forgotten about. While the number of followers won’t take as much of a hit, the page will lose its reach thanks to hidden posts. After all, what good are followers if you can’t reach them? This could also skew Graph Search results, as they’re based on the “Likes.” I don’t know how many times I’ve accidently “Liked” something and had to immediately “Unlike” it. What if I didn’t know where the two “Unlike” options were and I accidently “Liked” something like “Malibu Pudding Girls”? Who could possibly see this? Depending on my privacy settings, anyone could.
Other changes you can expect to see include a greater emphasis on larger images in photo uploads and links, while eliminating that jumbled mess of a navigation bar going down the left side. If you’re interested in having the new News Feed earlier than later, you can sign up by going to https://www.facebook.com/about/newsfeed and scrolling to the bottom.