social media campaign

Scheduling Status Updates for Facebook Business Pages in the Future

June 13 in by marketing morgan | No Comments

Facebook’s newest feature is the ability to schedule status updates for the future without using a third party app.  While it’s quite simple, the key is to avoid spelling and grammar mistakes because there is not an edit feature once you have clicked “Schedule”. Let’s take a look at how to schedule a Facebook post for tomorrow.

First, type in your status update or upload your photo/video like you normally would.  Do NOT click “Post,” as this will automatically publish your update.  Instead, click the little clock in the left hand corner.

Once you click the clock you will be prompted to enter the year, month, date and hour/minute that you would like your Facebook update to publish on. Now click “Schedule.”

You are done!  To check your updates go to the top of your admin panel, click “edit page,” and scroll down to “User Activity.”

Here you can view your posts that you have scheduled out for the future. Remember, while you cannot edit the content of the post, you can edit the time you have scheduled it for!

 

 

 

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Social Media Plans: Your Accountability Partner

April 19 in by marketing morgan | No Comments

Social Media has taken over the digital marketing world and is casting a shadow over traditional media outlets. Businesses know they need to be on social media platforms such as Facebook, Twitter, LinkedIn, & Instagram, but many small to medium size business are unsure how to do it effectively.

Social Media plans are key to building your online brand presence. With a plan in place, you can begin to build brand awareness, improve customer service, drive traffic to your Web site, generate leads and strengthen relationships with your current consumer base.

The first step is accepting responsibility for the page. Committing head-on to social media is the toughest step, but you will be well on your way to engaging with your customers and strengthening your online presence. Once your company has a Facebook page or Twitter profile, it is important to post regularly with relevant content for your fans and followers. Each social platform must be monitored on a regular basis to ensure user activity is not being neglected.

A plan will help you to become a forward thinker, allow you to map out holidays, plan contests and will hold you accountable to post content as scheduled.  The generator of this plan should always be seen as an accountability partner to make sure your company stays on track and your social media platforms are flourishing.

To learn more about social media plans and best practices available through Thomas Marketing Consulting – call 904-651-7976 or e-mail info@ThomasMarketingUSA.com for your complementary consultation.

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What is YouTube?

September 28 in by leading lady | No Comments

YouTube is a video-hosting website that offers a “forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small,” according to its website.

As the second largest search engine in the world, according to Socialnomics.net, you’ve undoubtedly seen silly videos on YouTube posted for entertainment purposes. (My personal favorite is “Charlie Bit My Finger!”) But did you know that YouTube is also an effective business tool? From marketing products to addressing customer service issues, business-related YouTube videos are on the rise.

“Large organizations have been using audio and video for a long time in marketing and training. What sets the new social media-sharing solutions apart is that they can be fast, broad, and free,” says authors of The New Social Learning: A Guide to Transforming Organizations Through Social Media, Tony Bingham and Marcia Conner. Not to mention simple – all you need to create a YouTube video is a cell phone with a camcorder or a hand-held digital video camera. Uploading and sharing your YouTube video is also quick and easy.

YouTube videos are effective for many different industries. Teachers use YouTube videos to help engage and educate students on current events, realtors use YouTube videos to take clients on virtual property tours, retail companies use YouTube videos for product launches, and the list goes on.

“Audio and video connect people much more powerfully than just the printed word,” says Chris Brogan, author of Social Media 101: Tactics and Tips to Develop Your Business Online. With videos, your customers/clients/patients can put faces with names and voices, making it easier for them to connect with your company. People can also comment on YouTube videos, a feature that provides valuable feedback.

We’ve mentioned before how using different social media websites together help your overall social media campaign. Now consider this: how many Facebook or Twitter status updates do you see that link to a YouTube video? A lot! These social media websites purposely support video-sharing technology to make posts as captivating as possible.

Creating YouTube videos for your business is also smart because it gives potential customers another way to find you online. The more searchable content that you have about your company online, the higher your company will rank in organic search results. Plus, videos help consumers with their research of products and services. Having product tours or customer testimonials are great ways to gain a competitive advantage.

Different social media websites work best for different companies’ social media marketing objectives. What type of YouTube videos could help grow your business online?

 

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