Facebook

Your Online Security Guide to Protecting Your Online Presence

When was the last time you Googled yourself? You may find that Google knows more about you than you know about yourself!

A recent study from Javelin Strategy and Research showed that more than 12 million people in the United States were victims of identity fraud.

Online security is an issue in today’s digital world. Despite privacy acts, you can never be too cautious. While you should always assume that everything you put on the internet is public, there are steps you can take to decrease the chances of being personally hacked.

Many online social sites like Facebook and LinkedIn ask for your birthday. It is ok to enter the month and date, but we suggest leaving out or hiding the year you were born. It is not because your “old,” but hackers have a far greater chance of successfully stealing your identity if they know your age.

Avoid clicking on suspicious links while you peruse social media sites, especially Twitter. Seventy percent of identity theft attacks stem from links that ask you to visit a scam website via a private message. Restrain and don’t click!  No one is spreading nasty rumors about you, at least not on Twitter!

As social media experts, we see many profiles that have left their information, posts and photos public. By doing this, you are helping thieves easily access your personal information. Statistics show that 30 percent of Facebook profiles are not set to private and 14 percent do not know their Facebook privacy settings. With that said, inform yourself of your social site’s online privacy settings. It’s not fool proof, but it’s a good start to protect yourself from being hacked.

Create strong passwords. This seems silly, but many people use their pets’ and/or a child’s name. If the password requires a number, many people use the number “1.” Don’t do this! Create a strong password with a mixture of letters, numbers and special characters. Two out of five people use similar passwords for various accounts. Protect your social and financial accounts by being password savvy.

facebooklock

Tagged , , , , , , , ,

Instagram for Small Business


We all know that Instagram has been on the wrong side of the camera lately, but let’s step away from that and focus (some pun intended) on what benefits Instagram can offer your business.

Screenshot_2013-03-21-11-20-08_1

If you’re not one of the 100 million registered users of Instagram, I’ll briefly bring you up to speed. Instagram is a mobile based social site cleverly disguised as a photo editing app for users to share their photos with other users. For me, it’s somewhere to post funny pictures of my dog tagged with #boxer or #puppiesofinstagram for other enthusiasts to like and comment on. For others, it’s a place to post pictures of their children, dream cars, friends, funny sightings, and even food.

Plums in Bacon  #foodporn #NSFDiet

Plums in Bacon
#foodporn #NSFDiet

With Instagram’s geotagging feature, users have the ability to tag the location they’re at. This has been a hit with foodies looking to document their meal on Instagram and others who are looking to try a new restaurant. This is great for restaurateurs looking to showcase their latest signature dish or cocktail. While customers are waiting for the entrée, they can hop on Instagram and read comments about desserts that users have publicly posted.   (I don’t know where the picture above was taken, but it’s working!) 

FirehouseSubLoveFirehouse, a local favorite, has been using Instagram to run contests and have been doing quite well. Their most recent contest was one that gave customers the opportunity to win a $10 gift card simply by taking a picture of their favorite sub and tagging it with #firehousesublove. They really took the possibility of having hundreds of fan-photos floating around the internet with their food, tagged with their company name, and ran with it. (Remember to make sure that official terms and conditions are made publicly available or your promotion may backfire.)

 Sharing behind the scenes photos is also a great way to increase brand awareness. You can post pictures of the product being made, or a few willing employees having fun. Anything that shows the company is run by actual people that users can relate to is a plus. These days, customers have more options than ever and they’re well aware of it. This year, Black Friday started during Thanksgiving dinner and seemed to last all the way to Christmas Eve. This is because companies have realized that they no longer get to pick and choose a date to pigeon hole customers into.

Protips

• Consider using other apps to edit your photos before posting them on Instagram. Two of my favorites right now are Pixlr and PicSay.

•Don’t forget about #hashtags. Think of hashtags as a way for users to streamline search results by category. If they want to see funny pictures, they’ll simply search, “#Funny.” Let’s say your company installs vinyl decals, consider having a special for an upcoming event, like the Superbowl. Post a few high quality photos of your work with the words “50% Off #CarDecal Installation of Your #Superbowl Team!” Take it to the next level by requiring they post a picture of the finished product and tag your company to redeem the savings.

• Instagram recently added the ability to view from your desktop by simply going to Instagram.com/. If you want to go to a specific user’s feed, you can do so by typing their username in behind the URL. (e.g. Instgram.com/marketingchick)

 

Tagged , , , ,

Planning your Social Media Strategy for 2013: The Blog

If you’ve been to a TMC workshop lately, you’re aware that heavy rain is an ongoing theme and this was no exception. The heavy downpour of showers that started early that morning and pounded throughout most of the day caused the majority of the class to show up a little late. The TMC team was of no exception. social media strategy Planning your Social Media Strategy for 2013: The Blog

Social Growth of 2012
2012 was a huge year for social networks. Facebook especially, it hit 1 billion users. To put that into perspective, 1981 was 1 billion seconds ago (Source: http://tinyurl.com/SecondsAgo). That’s pretty impressive growth for a company launched in 2004. Until you look at the huge growth building over at Pinterest. At a meager 12 million users, Pinterest is growing faster than any stand-alone site… ever! Twitter has jumped to over 555 million users. With 1 billion tweets every 2.5 days it’s no wonder why Twitter is the best tool for interacting in real-time. Google+ has pushed its way to 170 million users and is the best platform for driving visibility. Keep in mind that it is a product of the search-giant, Google and has become heavily integrated into Google’s search functionality. LinkedIn has 150 million users and is the #1 platform for networking. It takes a bit of dedication, but is well worth your times and devotion. Then there’s the newest of the social platforms, Socl from Microsoft. It’s still in its infancy. Don’t run from it, but don’t run to it either.

Looking Toward 2013
“Will Facebook continue its reign atop the social hierarchy? Will businesses get better
returns on their social media investment? Will your CEO finally learn to tweet?” -Fast Company

-Nowadays over 50% of U.S. consumers have smartphones, making them all easy targets for video content. Not only will there be an increase of video being posted to the web, but there will also be an increase in commercial video being published by small and medium sized businesses.
-It may be back to the drawing board for Twitter. The average user spends only 21 minutes per month on Twitter, probably because of all the noise and clutter. I don’t foresee Twitter collapsing altogether, I just feel they’re in line for a thorough overhaul.
- SoMo (social mobile). As deeply integrated as smartphones have become into our day-to-day lives, it was only a matter of time before companies started to harness the power of tracking your daily routines. Companies like Google are now modeling their ads around the habits of the users. Find yourself at the beach a lot? Chances are you’ll soon find ads for sunscreen lurking at the top of your mapping app of choice. Less than excited about the excessive wait to get your oil changed? Foursquare’s new point system bases the rating of companies on the things we have to say when we check-in as opposed to the old “Check 1-5” method.

Workshop Follow-Up
Someone asked if Jessie had a preferred app for scanning business cards into her database and if there was an app that could be used in conjunction with LinkedIn. You may be surprised to know that Jessie takes an old-school approach with business cards. She’d rather collect the cards and add her own personal notes of the meeting, giving a more personal touch that she can later look back on. As for the app in question, CardMunch allows you to scan someone’s business card, view their LinkedIn information and see which contacts you may have in common. It’s a pretty neat little app from the people of LinkedIn.

In closing, I’ll leave you with the Top 5 Critical Mistakes in Social Media:
1.) Lack of Plan and Strategy.
2.) No Priority with Content.
3.) Automated Posting by Linking Social Media Accounts.
4.) Lack of Desire to Learn.
5.) Unrealistic Expectations.

Planning your Social Media Strategy for 2013: The Blog

Tagged , , , , , , , , , , , , , , ,